China has unveiled the rich tourism potential of Heilongjiang Province during a vibrant presentation held in the city of Fuyuan, aiming to position the northeastern region as a premier destination for both domestic and international travelers. The event introduced the province’s summer and winter tourism offerings and celebrated its cultural diversity across all 13 cities and prefectures.
Heilongjiang’s tourism sector is booming, with 135 million tourists visiting in the first half of 2025—a 13.8% increase compared to the same period last year. Organizers invited global visitors to experience the province’s breathtaking natural landscapes, including its forests, rivers, lakes, and snowy terrains.
The presentation coincided with the 7th Tourism Industry Development Conference, themed “Creating New Momentum for Integration, Sharing New Opportunities in Tourism.” Hosted for the first time in a county-level city, the conference showcases Fuyuan, known as China’s “East Pole”, as a new frontier of openness and regional collaboration.
Jiang Xingcheng, Deputy Director-General of the Heilongjiang Department of Culture and Tourism, emphasized the event’s strategic goals.
“This conference aims at fostering Fuyuan as a famous tourism destination and seeking economic breakthroughs,” he stated, adding that the event draws guests from over 20 countries, enhancing international cooperation in tourism.
Among the event’s highlights are themed tours like “Auspicious Sunrise,” “Two Countries, One Heixiazi Island,” and “Two Rivers and Two Cities,” designed in collaboration with prominent global travel agencies. These routes aim to blend tourism with other sectors, including agriculture, health, commerce, and sports.
High-tech solutions also take center stage. The province plans to leverage metaverse platforms, AI, and VR to modernize its tourism industry and create immersive experiences. “New scenarios, models, and applications in tourism will be displayed,” Jiang noted, signaling a shift toward intelligent and sustainable travel services.
China’s recent visa-free policy for all Gulf Cooperation Council (GCC) countries adds further momentum. Mao Ning, spokesperson for the Ministry of Foreign Affairs, remarked, “Beijing welcomes visitors from GCC countries,” underscoring China’s commitment to openness and deeper people-to-people exchanges.
As Heilongjiang emerges as a dynamic tourism hub, China’s broader efforts to foster international partnerships and cultural connectivity are visibly taking root in its northernmost province.
